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This is not the recession you have to have…
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Business survival, sustainability and success…
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Think you don’t need to advertise in a down market?
Think again.
Western Australian businesses large and small have traditionally reacted to an economic downturn with a knee-jerk slashing of their marketing budget, but business analysts agree this is the wrong approach.
“This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at a lower cost than during good economic times”
Prof John Quelch – Harvard Business School
But how does a company afford to keep advertising during a recession?
Sherryn McBride, Principal of Marketing Talk and workshop facilitator in Business Improvement Marketing at
Simon Ackland, Managing Director of SMI Business Impact, will then focus on new Social Media marketing, which is rapidly gaining popularity as a cost-effective way to drive customers to your door and open up new market sectors. Simon will explain what this catch phase means, where it fits with your business and how it can drive customers to your door.
24th March 2009
'Hot Breakfast Included'
rsvp by 5.00pm Friday 20th March
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Where:
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2nd Floor City of Melville
10 Almondbury Road
Booragoon |
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Rates:
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$30.00 Members
(all members may bring one guest at member rates)
$50.00 Non-member
*50% ‘Early Bird’ discount on all bookings paid for before 5pm Monday 16th March 2009 |
Click here to download Registration Form
Curtin University, will show you how just ten minutes a day can increase your advertising impact without breaking the bank.7.15am - 9.00am |
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PO Box 36
Tel: (08) 9315 1533
Fax: (08) 9315 1522
email: functions@mccc.org.au
Visit us at: www.mccc.org.au
, Applecross |
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success through networking
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Payment in full must be received prior to the event.
Cancellations not received by fax, on (08) 9315 1522,
by 5.00 pm Friday 20th March 2009,
will be non-refundable.
A tax invoice will be issued within 5 days from receipt of payment.
The MCCC's is committed to providing information through seminars, functions and events to businesses within its region it is not our intention to cause any inconvenience by sending mail; so please email us on info@mccc.org.au,
with a subject line of 'remove from mailing list',
if you wish to receive no future mailings.
We welcome your feedback: info@mccc.org.au
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