Helping small businesses shift from “I think” to “I know” in their marketing.
At Penn & Lytics, we believe small business owners and marketing specialists deserve better than guesswork. Founded by Marketing Analytics Specialist Brooke Huckerby, Penn & Lytics is built on the idea that marketing analytics should feel approachable, actionable, and empowering, not overwhelming. It should be accessible to all small business owners.
Brooke brings over a decade of marketing experience and eight years specialising in analytics to the table. Having worked across both small businesses, national and international brands, she knows firsthand the difference clear, data-informed decisions can make to marketing performance.
We help small business owners understand what’s working (and what’s not) across their marketing, from identifying the right channel mix to knowing what drives their highest sales, leads, engagement, and brand awareness. We dive into what messaging resonates, which audiences convert, and where the real opportunities lie, so you can make smarter decisions with confidence.
Through personalised coaching, strategy workshops, and done-for-you analytics services, Penn & Lytics gives businesses the tools, insights, and support to stop guessing and start growing, with no jargon, no fluff, and a whole lot more clarity.
Whether you’re yet to get started, in the early stages of understanding marketing analytics or just ready to understand and improve your marketing strategy, Penn & Lytics gives you the tools, insights, and support to stop guessing and start growing.
Because when you know what’s working, everything changes.