Talk does not cook rice: Bringing your brand to life

Presented by Pete Walmsley

This webinar builds on the previous webinar Leveraging Your Brand To Sell More For More to guide you in bringing your brand positioning to life across your organisation. What do you need to consider in ensuring that your brand is consistently communicated at each touchpoint? How do you ensure that your business and brand breaks through the communication clutter and resonates with your target markets? Where do businesses commonly get this wrong? Who is responsible for bringing your brand to life? What are the logical steps in bringing your brand to life?

About the Presenter

Pete Walmsley brings 20 years of strategic marketing experience to this seminar.  He started his career in the public sector, managing communications across the Western Australian grains, wool and new agricultural industry sectors. He then joined the private sector where he worked in senior strategic planning roles at Marketforce, and braincells, undertaking research and developing strategies to support businesses to grow their brands and increase sales. Building on solid agency experience, Pete then became the national marketing and sales manager for a solar company.  This involved developing and implementing national marketing campaigns, managing an in-house call centre and coordinating a national sales team.

Having developed a strong track record for results in competitive markets, Pete was keen to share his experience with other businesses to help them grow and prosper. With a view to do things his way, The Space Station was born. The Space Station is a strategic marketing agency with a focus on developing informed marketing and brand strategies to guide and grow Western Australia businesses. Over the past 10 years, Pete has been working with businesses across a wide range of sectors to help them own and grow ‘clear space’ for their company and brands. Pete also teaches marketing at Curtin University and Murdoch University.

Proudly brought to you by The Space Station, MCCC and City of Melville.