About the event

In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.

A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.

This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.

This workshop will cover

• Understanding the importance of a comprehensive digital marketing strategy;
• How to create a user friendly and visually appealing website to drive conversions;
• How to create compelling website content and the fundamentals of search engine optimisation (SEO);
• Strategies to harness the power of email marketing for business growth;
• Identifying the right social media platforms your business and how to transform followers into loyal customers; and
• Comparing the types of online paid advertising to find the right fit for your marketing strategy.

By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.